1998

Origins

Freedog was born as a family business driven by a passion for animals and a desire to offer products that improve their well-being. From the beginning, we focused on quality, functionality, and attention to every detail, building solid and trusting relationships with industry professionals. Our goal has always been clear: to become a reference brand for those seeking the best for their pets.

1998
2000
First logistics infrastructure

We take a key step forward with the opening of our first warehouse in Berga, laying the foundations for a more efficient and professional distribution. This infrastructure allows us to improve catalog management, optimize delivery times, and offer a more agile and reliable service to specialized stores and B2B clients, thus supporting the brand’s steady growth.
2000
2007
Operational Expansion

The sustained growth of Freedog and the continuous expansion of its catalog make it necessary to move to a larger warehouse. This new stage allows us to strengthen our operational capacity, improve logistics processes, and support an increasingly strong presence at points of sale, ensuring efficient service and a better experience for our customers.
2007
2017
International Development

With the opening of offices and a branch in China, Freedog takes a strategic step forward in product development. This expansion allows us to improve quality control, innovate in materials and design, and optimize production processes. A key step to strengthen our competitiveness and continue offering products that meet the highest market standards.
2017
2020
New logo and corporate identity

Freedog renews its logo and corporate identity with the aim of offering a more modern, consistent, and recognizable brand image. This is clearly reflected in product displays and store shelves, providing greater visibility and a more refined presence. We embrace turquoise as our signature color, a tone that conveys trust, calmness, and freshness—values closely linked to the well-being of pets. 
2020
2021
Team strengthening

We are expanding our team both in the offices and in the warehouse to strengthen key areas of the company. This growth in human resources allows us to continue offering a close, professional, and efficient service, tailored to the needs of clients and distributors. We firmly believe that a committed team is essential to ensure the quality and sustainable growth of Freedog.

2021
2024
First Freedog showroom

We inaugurate the first showroom within our warehouse, a space designed to clearly and attractively showcase our collections, new products, and commercial solutions. This environment facilitates direct contact with clients, distributors, and partners, strengthening the brand experience and becoming a key tool for business development.
2024
2025
Freedog Corner in Barcelona

We opened a 100 m² corner in a store in central Barcelona as a strategic move to enhance the visibility of Freedog and Freecat. This physical space allows us to bring the brand closer to the end consumer, strengthen positioning at the point of sale, and generate added value for our partners through a carefully curated and recognizable brand experience.








First Freedog flagship store

The international expansion continues with the opening of the first Freedog & Freecat store in Kuwait. This milestone consolidates the brand’s presence outside Europe and reinforces its global projection. A new step in our evolution that allows us to bring our philosophy, quality, and experience to new markets and cultures.


2025
2026
Back to Iberzoo

In 2026, Freedog returns to Iberzoo Propet, one of the main meeting points for the pet sector nationwide. This return reaffirms our commitment to innovation, closeness with our clients, and the continuous development of new business opportunities.


2026
Why Freedog?