Sustainability: Freedog is committed to the planet

Welcome to Freedog's Sustainability page, where our love for pets meets respect for the environment. We are committed to leading the way towards a more sustainable future, implementing meaningful changes across all aspects of our business.

At Freedog, we believe that every small step towards sustainability has a positive impact. Our vision is to build a brand that not only cares about the well-being of pets, but also about the well-being of the planet we all share.

Our commitment does not end here: we aim to educate and raise awareness among our customers about the importance of caring for the environment, promoting sustainable habits that benefit both pets and their surroundings. Together, we can create a future where the happiness of pets and the health of the planet go hand in hand.

Global Recycled Standard (GRS)

At Freedog, we are committed to responsible and transparent production. That is why we are certified under the Global Recycled Standard (GRS), which guarantees the use of recycled materials and compliance with strict environmental, social, and chemical criteria throughout the entire supply chain.

This certification reinforces our commitment to sustainability and to offering products that are more respectful of the environment.

Recycled Materials for a Better Future

Our products are essential pieces in the lives of our pets, and we want them to be as environmentally friendly as possible. That’s why we are working to ensure that many of our products include recycled materials, guaranteeing that each purchase helps to close the lifecycle of these materials.

Sustainable innovation projects

In addition to improving the manufacturing of our products, we want to be part of continuous innovation, whether by actively exploring more sustainable materials and processes, by seeking strategic partnerships with companies committed to sustainability, or by supporting projects concerned about the future of the planet.

Commitment to solidarity and reuse

Whenever possible, we make donations to animal shelters and associations that work for animal welfare, contributing our small part to support their mission. In addition, in our production process we strive not to discard any product, even if it has minor flaws, seeking to give it a second life and minimize waste as much as possible.

Facts that speak for us

In 2025 we received an award that makes us truly proud: the Recycled Leash of the Year prize, granted by the Pet Innovation Awards, thanks to our Linum Leash. This recognition reflects our ongoing effort to create products that are not only functional and of high quality but also environmentally responsible.

Sustainable packaging

In line with our vision, we are gradually eliminating plastic from our products, introducing sustainable packaging made from recycled materials. This commitment reflects our ambition for a Zero Waste future.

In recent years, we have focused our efforts on introducing improvements across all our products, management, and services to offer high-quality items at a reasonable and affordable price.

Today, we present a new image that connects with our consumers through our values: joy, energy, curiosity, naturalness, honesty, trust, and peace of mind. Always speaking about what we know and what we are passionate about—animals.

A greener future with Freedog

At Freedog, we are not just creating products for pets; we are building a greener and more sustainable future. We appreciate your support and commitment to our sustainable initiatives. Together, we are making the world a better place for everyone.

Thank you for joining us on this exciting journey!