The Freedog team was present at Interzoo 2022, the world’s leading trade fair for the pet industry, which took place from May 24 to 27, 2022 at the Nuremberg Exhibition Center (Germany).
Around 28,000 professional visitors from 129 countries around the world came to discover the latest innovations for dogs, cats, fish, and many other pets. A total of 1,329 exhibitors from 59 countries took part in one of the most important trade fairs in the sector.
As expected, Freedog was present at the fair to showcase all our new products, the new Freedog branding, and the next step forward in the evolution of the company towards a new family generation.
The novelty of the year: Boreal Collection
A unique collection made with high-quality materials such as nylon and faux leather. A reflective product with an elegant and eye-catching design, which creates a special high-visibility effect when light is directed at it.
At the same time, it gradually changes color, creating a futuristic and attractive effect. Under sunlight, the color variation of the material can also be appreciated.
Freedog Rebranding
The brand restyling was also presented, featuring a renewed logo, a new graphic identity, and an updated design inspired by the evolution and growth of the company.
For Freedog, this step represented a clear expression of progress and the transformation of the brand in every sense, showcasing a more modern, transparent, and bold image, and consolidating its position as a strong and solid brand within the sector.
A new family generation at the helm
Twenty-five years later, the Freedog family has made way for a new generation that now leads the company. The founders’ children took over the reins and were present at Interzoo, welcoming new clients and visitors, and contributing to the international growth and expansion of the brand.
A truly international 360° trade fair
According to Interzoo data, the fair served to present numerous innovations and outstanding products from brands all over the world, with hundreds of meetings, visits, and business opportunities.
An experience we are eager to repeat at Interzoo 2024!
